In today’s age and time, going viral on social media has become trendy and attainable, but being able to engage an audience consistently, provide value, and monetize that audience has become more and more difficult. Meet Preston Million, the founder of Influential, a marketing agency he established in 2016 that has helped a long list of celebrity and influencer clients do just that. Preston creates and also advises his client’s on content strategies that result in billions of impressions each month. With more than 500 million users in his network, the self-made entrepreneur vouches that the content his company creates and shares reaches more people daily than all TV networks and newspapers combined.
When asked how he was able to amass such a large client and user base, Preston said “I’ve always been on the forefront of social media and trends in general, ever since the Myspace days.” He added “I noticed early on that various celebrities had millions of fans on Facebook, but they weren’t posting any content; they were inactive.” Preston found ways to help celebrities interact with fans by posting content that their audiences would not only like, but also want to share with their friends, resulting in consistent virality and growth. Preston’s realization of this allowed him to revive dormant pages, generate revenue from ads and sponsored posts, and bebecome the go-to connect for growing and monetizing fan bases.
Preston and his company, Influential, have paid out millions to creators. He leverages his clients’ audiences to create and amplify campaigns with various fortune 500 companies, apps, startups, and record labels, expanding his services to all platforms, including Instagram, TikTok, Youtube, Snapchat, and Twitter.
Talking about the future, the ability to create and scale owned and operated apps or tech platforms to millions of users is in the entrepreneur’s list. Preston has made his mark in the industry and is rising to greater achievements. And for Preston, there’s only growth and success on the way with his ability to consistently go viral.
Follow Preston Million & Influential
www.twitter.com/prestonmillion
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