Blending elements of dancehall, R&B, hip-hop, and Afrobeats into a hybrid genre he calls “dance-soul,” Byron Messia is on the path to global stardom. Coming through with his latest anthem, Byron shares “La La” ft. Suarez, demonstrating his talent for crafting muscular melodies into propulsive jams. Gliding over warm electric keyboards and a driving dancehall beat, the St. Kitts & Nevis native works rapidfire melodies, alternating flexes and taunts until words fail him in the “la la” chorus. Directed by Kza, the video posits Byron as humanity’s last hope, as he leads a band of rebels through a distressed cityscape and strikes back against an occupying force. Packed with striking images, the video is a call for freedom, Byron’s stirring melodies fomenting resistance and giving hope.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
