The home of horrocore and thunderous Tennessee trap, Memphis is universally regarded as one of hip-hop’s most vital cities. Located just across the Mississippi, however, is West Memphis, Arkansas, a small exurb in the larger city’s sphere of influence, which is best known for an infamous court case, not for producing famous rap stars. That is, until YTB Fatt started his meteoric rise in 2023.
Fatt started his career as many southern rappers do: building a following on YouTube. Throughout 2022, the rapper who calls himself Fox showcased his breathless flow and sly charisma on a series of local hits, culminating in early 2023 with the release of “Get Back,” his breakthrough hit (25 million streams). “Get Back” drew the attention of Moneybagg Yo, who signed Fatt to his Bread Gang imprint, and featured Fatt on two highlights from his album: “Shot Off Gumbo” (10 million YouTube views) and “Rock Out,” which also features Lil Durk.
This summer, Fatt capitalized on his momentum by releasing Who Is Fatt, his debut mixtape. Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard’s Heatseekers Albums and charting as high as #12 on Apple Music’s All-Genre Album Chart and at #6 on Apple Music’s Hip-Hop Albums Chart. The mixtape helped him become one of the most in-demand rising artists in the hip-hop industry, leading to features on songs by Trippie Redd, Rob49, Icewear Vezzo, and many more.
With over 80 million streams on his discography to date, Fatt is ready to rise even further. Whatever he has in store–much more music under the brand new Loaf Boyz Ventures, a joint venture between Moneybagg and 10K Projects for which Fatt is the first signee–he’s already made West Memphis proud.