Rising in the West Coast with his raw lyricism and snarling flows, Inglewood’s Rucci is a master of sinister West Coast storytelling. Finding an ideal partner in Platinum-selling production duo Bankroll Got It, Rucci shares his new album Notorious, a cinematic and engaging slice of California rap. The new album is the first-ever full-length collaboration between Bankroll Got It–known for their hits with Latto, Lil Baby, Coi Leray, and more–and a single artist.
“Rucci is very versatile and can really jump on any type of beat,” say Bankroll Got It about Rucci. “As a producer, that allows us to get creative and try new sounds and styles of music. Rucci will hear the beat for a good 30 seconds, and be like OK let’s go. He’ll jump in the booth and kill it in 30 min or less.”
A natural collaboration born of mutual interest in West Coast classics, Notorious mixes Bankroll’s glistening radio-ready funk with Rucci’s breakneck style and take-no-prisoners rhymes. Reflecting on his status as his city’s top dog, the Inglewood native operates with an unshakeable confidence, elevating his pen game to create 12 new slappers that stand with anything in his vast catalog of L.A. hits. The new album is home to recent singles like the paranoid “Can’t Trust It,” the glistening luxury-life anthem “Lamb Chops,” and the glowing “Flashlight” ft. Saviii 3rd. New highlights like the “Notorious (Intro)“–which starts the album off on a furious note: “First off, this my motherf*cking album/I’m hittin switches, gettin b*tches by the thousand”–the deliciously frank “BBL,” and the percolating “Rucc Dawg Gotti” round out the tracklist. Featuring appearances from a murderer’s row of West Coast figures, including O.T. Genasis, Kalan.FrFr, Baby Stone Gorillas, and Wallie The Sensei, Notorious is available on platforms via Mackk & Co./EMPIRE.
Notorious is the latest high-quality album from an artist known for delivering cohesive and full-length hard-knocking statements. Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand“ (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike. Most recently, Rucci rocked the stage at Rolling Loud California, held in his hometown of Inglewood.
With the Bankroll Got It-assisted Notorious further solidifying his sterling reputation, Rucci is determined to make 2023 the Year of the Dawg. Sit back and watch his rise.
Stream Notorious: http://music.empi.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.