Spotify is a massive music streaming platform with over 551 million users across 184 regions around the world. It’s no wonder new and well-known musicians are using Spotify to gain recognition for their tracks.
If you’ve been struggling to reach your specific audience with your new songs, it’s time to use the power of streaming services so your music can be discovered. You don’t simply want your songs to reach local ears – you want them to reach a global audience.
In this post, we explain how you can achieve the recognition you want from fans all around the world with Spotify playlists. Keep reading to find out more!
Spotify Playlists Can Reach Audiences Across the Pond
Spotify has thousands of playlists under various genres to make it easier to reach your specific target market overseas. For example, playlists such as K-POP ON and African Heat allow you to reach an audience in locations interested in these specific genres.
On Spotify, these playlists form what is called a Playlist Pyramid. Every song on the platform has its own unique journey of how it reaches this pyramid. If you’re a new artist, reaching the top of the Playlist Pyramid is a huge accomplishment.
Your song’s journey may start out with local listeners. The songs can be streamed by listeners who are in search of new music. If a song performs well, it can be placed in your local region’s playlist and then sent to other locations to see how well it performs. The song may then take the next step and start to appear in global playlists.
Playlists are Personalized
One feature that Spotify users appreciate is that they can fully personalize their playlists and add songs for different occasions under multiple lists. But there are also playlists that are carefully put together by editors for a specific type of audience.
Playlists such as ‘Songs to Sing in the Shower’ can feature new artists that help drive streams from new listeners. To get your song featured on a playlist, Spotify suggests sending a pitch via the playlist submission tool at least seven days before the song’s release date.
Sending a pitch for your song ensures that the track is shown in a listener’s Release Radar, which is basically a notification sent when new music is released.
Playlists are Curated
One of the most crucial steps you can take is submitting your track via the playlist submission tool. Your track will be analyzed by Spotify’s editorial team, which determines the outcome of your song’s journey through the platform.
With that being said, there are specific steps you must take to ensure your song makes the cut. Spotify’s team suggests that you should provide detailed information about your song, such as who made it, where it was made, and when it was produced.
Consider also pitching your song to a global market. Spotify has editorial teams all around the world, and they’re always sharing new songs with each other. So, if you believe your song has the potential to reach an audience outside of your region, you should mention that.
If you’re not sure how to get your tracks on a curator’s playlist, then it’s always a good idea to contact professionals like SoundCampaign to assist you. We recommend you read more about SoundCampaign to find out just how they can be of use to you and the many ways their services have been proven to be effective for so many individuals, groups and companies.
Spotify Playlists are Driven by Both Artists and Fans
Spotify states that the majority of streams come from active streams. This works where fans seek out music they want to hear by checking artist profiles, liked songs, and album pages. Active streams show that the platform and its fans should pay attention to a song.
As an artist, you can also engage with fans by making playlists that feature your songs or tracks from other musicians who make similar music to you. It will then catch the attention of editors when they’re looking at streaming data for songs. Additionally, your songs may also feature on other artists’ profiles.
Understand How Spotify’s Algorithm Works
Just like any digital platform, Spotify uses a specific algorithm, and you must understand how it works so you can reach your goals. The platform’s algorithm favors songs that have the following criteria:
- Excellent audio quality
- Intriguing song intro
- Compelling song title and metadata
- Songs that have Canvas
If your song meets the standards of Spotify’s algorithms, it may push your songs to a larger audience.
Final Thoughts
Take advantage of the tools and insights offered by Spotify for Artists. You’ll get insights into audience demographics and performance statistics. The information will help you understand your audience and assist with music promotion strategies. Use the information in this post to help you further.
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