SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co
SymphonyOS, the product suite leading the charge in smart AI-powered marketing tools for creators, brings artist-empowering Pre-Save capabilities to listeners on Audiomack and SoundCloud via new integrations–leading to more streams for artists and more immediate discovery of new releases by fans. This move adds SymphonyOS to the short list of tools available to artists to run pre-save campaigns on an extensive list of music streaming services, supported alongside existing integrations with Spotify, Apple Music, and Deezer.
Pre-Saves are the name of the game for artists dropping new music. Aside from delivering the music to a fan’s library as soon as it is released, Pre-Saves give an artist important information about their fanbase for targeted marketing. Making it even easier for fans to subscribe to new releases, SymphonyOS recently rolled out “one-click” Pre-Saves for Spotify–automatically connecting with the Spotify app to eliminate the dreaded repeated logins to pre-save.
SymphonyOS is also the only service to offer artists a Forever Saves feature, which allows fans to “subscribe” to a creator’s releases so that all of their new music automatically gets added to their library. Artists can then use the information gathered from Forever Saves to inform advertising campaigns directly within SymphonyOS’s smart automated marketing platform.
In addition to these new pre-save integrations, Symphony and Audiomack have announced a partnership to provide users of Audiomack’s Creator App with access to Symphony Pro at a discounted rate.
“SymphonyOS gives every artist unprecedented power to run world-class marketing campaigns,” explains Audiomack CEO Dave Macli. “As a team that has championed an artist-first approach since day one, we are proud to team up with SymphonyOS to help musicians reach and engage with more fans all over the world.”
Using machine learning, SymphonyOS has trained its AI to identify key target audiences, unique to each campaign and curated using the information input by the creator.
“We are all about giving creators more ways to reach new fans and grow their business,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “Great music is being shared on Audiomack and SoundCloud every day, and we’re excited to bring artists and fans even closer with these new integrations.”
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
