America’s #1 Chocolate Chip Cookie brand will highlight the new Chips Ahoy! Big Chewy Cookie and cookie-inspired merch collection created with Big Sean to the BIGGEST tastemakers in culture at ComplexCon
This collab is BIG! America’s #1 Chocolate Chip Cookie brand is combining fashion, flavor, and culture for an exclusive collaboration with GRAMMY-nominated hip hop powerhouse Big Sean at ComplexCon to celebrate its BIGGEST innovation now in stores – Chips Ahoy! Big Chewy Cookie in three delicious flavors. Over three times the size of the Chips Ahoy! Regular Chewy Cookie, this new treat not only levels up snack culture nationwide but will now make its mark in fashion with an exclusive capsule collection with Big Sean.
Featuring bold cookie-inspired styles and Big Sean’s famous Don Life mantra, the collection features pieces co-designed by Big Sean and created to stand out from the crowd. A Don Life T-shirt features the Big Chewy Cookie towering over the Earth as a nod to Chips Ahoy! Big Chewy Cookie’s immense size and Big Sean’s previous fan favorite collections, while a premium heavyweight chocolate brown sweatshirt with a large cookie design symbolizes Chips Ahoy! cookie’s beloved chocolatey chips and delicious taste. Fans enjoying their Big Chewy Cookie on-the-go can toss it in their new oversized tote bag, constructed with a perfectly sized slit to hold the Big Chewy Cookie, or their new classic, nostalgic lunchbox tin. The capsule collection will drop on November 16 at ComplexCon in Las Vegas, where tastemakers unveil the latest trends and set the cultural agenda. The event is a groundbreaking festival and exhibition, bringing together music, style, sneakers, pop culture, art, food and innovation.
At the event, fans can enter for a chance to win this exclusive drop and try the delicious Big Chewy Cookie flavors – Chocolatey Chip, Chocolatey Brownie, or Chocolatey Caramel – at the Chips Ahoy! booth, which will be impossible to miss. Towering at 18 feet tall, the massive cookie installation will give fans the opportunity to meet Big Sean and snap photos with the music artist, for a limited time on Saturday.
If fans can’t make it to ComplexCon, they can enter for a chance to get their hands on the exclusive drop at stories.complex.com/chipsahoysweeps from November 12 through November 27. See abbreviated rules below for more details.
“When thinking about bringing together BIG names for our Big Chewy Cookie launch, we knew Complex and Big Sean would be the best partners to help us make a splash in fashion and culture, while underscoring our passion for mouth-watering innovation,” said Jen Levin, Senior Brand Manager at Chips Ahoy! “At over three times the size of the Chips Ahoy! Regular Chewy Cookie, this shareable, on-the-go choice brings happiness with each big, delicious bite.
Big Sean shared why this Chips Ahoy! and Complex collaboration is close to his heart and urges fans to join him for the event, saying, “My new merch collaboration with Chips Ahoy! at ComplexCon is about bringing big flavor and bold style together. Debuting the collection for a brand I’ve loved for years at an event where culture and creativity collide, is particularly special. See ya’ll in Vegas!”
Chips Ahoy! Big Chewy Cookie is currently available in convenience stores nationwide and will be found more broadly in grocery and mass merchandise stores in 2025. Don’t forget to follow Chips Ahoy! on TikTok and Instagram and follow Complex on TikTok and Instagram to keep up with the latest on all ComplexCon news and learn about the upcoming Chips Ahoy! collab.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
