DIVINE and Karan Aujla‘s new collaborative album Street Dreams is a watershed moment for the Indian rap scene, topping music charts across the globe and winning the hearts of millions of music lovers. The two subcontinental superstars share the video for “Nothing Lasts,” the album’s powerful and melodic introductory track. The song was produced by Yeah Proof & Jay Trak, with the video directed by Joey D’Souza (JD). The “Nothing Lasts” video features scenes from a Langar and Sneaker Distribution for the local kids of Dharavi (a neighborhood in Mumbai, India), organized by DIVINE and Karan Aujla with assistance from the Hemkunt Foundation. The distribution of sneakers benefitted over 100 students and staff members of the Dharavi After School of Hip-Hop, where students actively work towards realizing their dreams of pursuing careers as artists and musicians. The video complements the song’s powerful message, encouraging people to face their fears and enjoy their lives, because nothing lasts forever.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.