Lyfe Jennings is bringing the nostalgic energy of the holiday season in early this year, with sentimental new track, “The Present (A.O.U).” An emotional and nostalgic ballad, “The Present (A.O.U),” is a sentimental ode to celebrating life’s moments as best as you can with the ones you love.
He brings with him a creative repertoire including an emotional new music video to visualize the warm vibrancy of the new song: “The Present (A.O.U)” is an emotional ode to the idea of being present in our daily lives, and reflects on the necessity for gratitude and mindfulness to be present in our everyday lives, in a society where everything moves so fast-paced.
“In this day and age, these kids are in such a rush to get older – I wanted it to be a play on words – the present is the present, the present moment is the gift,” said Lyfe Jennings, reflecting on the meaning behind his new track, and its consequent title.
Lyfe Jennings directed the video himself, and took the lead on the creative control for the project – the filming was shot by Super Coop. The premise of the video ties back to commentating on today’s social climate, a reflection on society that seldom pauses to reminisce on the value of an individual moment.
“The video is about two kids who are just becoming adults, and you can see how quickly things can change – I used the piano as a representation of the world. As you make your laps around the world, things can change so quickly. As you’re making your laps around the world- there is no way to go back,” finished Lyfe Jennings.
He got the idea for the song a couple months ago, and he became inspired by society and the speed at which our current society lives their daily lives. He hopes that the song and video will encourage listeners to find peace and gratitude in any given moment: “Fully concentrate on the moment so that it’s not lost on you,” finished Lyfe Jennings.
“The present, is the present” is a theme felt all throughout Lyfe Jennings’ newest addition to his discography. Looking forward, he is gearing up to release a new R&B EP complemented by two re-imagined tracks from his classic albums, and a multitude of videos and visuals to go with it, and he has, additionally, created some exciting and creative new business endeavors along with his recent accolades.
Lyfe Jennings is an iconic artist, voice of a generation, prolific musician, as well as an enthusiastic innovator, disruptor, and entrepreneur all in his own right: He has even pioneered his own unique endeavors including Repetition, his clothing brand, The Adventures of Lyfe, his children’s book trilogy, YADENO, his live-streaming platform, and A.O.U, his independent artist-facing service entity, Artist Owned Umbrella. His brand new series of children’s books, “Adventures of Lyfe,” has also just made its debut, along with his clothing brand, inspired by his unique take on storytelling and music.
With much more in store, Lyfe Jennings’s journey is far from over – he’s been seeing a variety of press looks from “From The Block,” to Complex, to “On The Radar,” and he continues exploring for new ways to reach listeners with his unique, thought-provoking style. Introducing new sounds and ideas, he continues to transcend the limits of anything ever thought possible for him and his artistry.
“I want listeners to stop and slow down – instead of running, stop and slow down. There are presents in the moments, right here. If you’re living in the future or the past then you’re missing the present moment,” finished Lyfe Jennings.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
