A record-setting finish to 2023 set the stage for Grammy award-winning Amapiano pop-R&B superstar Tyla to step firmly into her stardom in 2024, and today the South African superstar makes it official.
Tyla’s self-titled debut album, TYLA, featuring guest appearances by Travis Scott, Tems, Gunna, Becky G, Skillibeng, and Kelvin Momo is now available via Epic Records.
Along with her debut album, after teasing the song on socials for weeks, Tyla releases the brand-new music video for her latest anthem, “Art,” directed by NABIL.
Tyla is a 15-track affair and the first full-length offering from the singer, who struck gold — and platinum — with her hit single, “Water,” one of 2023’s biggest hits that has accomplished 766 Million Streams worldwide to date. “The groundbreaking success of ‘Water’ is a testament to Tyla’s God-given talent, diligent work ethic, and what can happen when those two elements marry perfectly,” says Epic Records Chairwoman/CEO Sylvia Rhone.
“We’re so proud of Tyla,” the legendary exec continues. “With each new song, video, viral dance trend, and now album, the full scope of her unique artistry becomes apparent. She’s bringing her culture to the world stage and helping to pave the way for a whole new generation of African artists.” On her debut album, Tyla takes fans on an Amapiano-driven journey that interpolates a multitude of the genres that have inspired Tyla throughout her young life, including Hip Hop, Pop, and R&B.
Tracks like “Safer,” “Truth Or Dare,” and the Becky G-featured “On My Body” will recall the timeless energy of “Water,” while elsewhere, Tyla expands her range. Gunna and Skillibeng join her for a high-octane Hip Hop anthem, and “Butterflies” is a viscous R&B ballad devoid of Tyla’s customary upbeat tempos.
The release of Tyla follows a historic second half of 2023 for Tyla, who became the highest-charting female soloist in African history on the U.S. Billboard Hot 100 when “Water” peaked as the #7 song in the nation. Along with this accolade came an RIAA Platinum certification and Tyla’s first GRAMMY nomination. In February, that became a GRAMMY victory, for “Best African Music Performance,” in a crowded field that included Davido, WizKid, and Burna Boy.
“The Tyla story is one that has already inspired millions of people,” says Ezekiel Lewis, President of Epic Records. “Her young star is on the rise, and this project marks one more step towards the achievement of a global music fan base rooted in the touch and feel of Amapiano, R&B, and Pop. Her music is an export of African music and culture ‘The Tyla Way,’ and we are eager to share this amazing body of work with the world. Stay Tuned.”
Fans in search of the full suite of the TYLA album experience are encouraged to check out the singer’s merch bundle, which includes autographed vinyl options, streetwear and, in true pop star fashion, an album poster. Shop the TYLA capsule HERE.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
