Award-winning recording artist and renowned activist Lachi drops new track That Kinda Black recorded at Amazon Music Studios, featuring debut artist Frank Nitty (her younger brother). The two go deep into how they navigate Black stereotypes in America as second generation Nigerians.
The song premiered on The Hollywood Reporter. Its underlying message is that Blackness is not a monolith though it is often treated like it is. Lachi shows off very skilled lyrical pace, timing and rhyme scheme and Frank Nitty, smooth rhythmic flow, both over a steadily building track of bongos, bass, cello and piano.
Check out the Music Video Here: https://www.youtube.com/watch?v=8KgdmgQhCes
The video, produced by Lachi and Caroline Mariko Stucky, showcases audio description for blind viewers by popular activist Crutches and Spice, and artistically interpreted sign language by Indi Robinson. With the album art by TT the Artist, the song truly elevates the Black female voice, whether through art, song or sign.
Lachi, who recently worked with RAMPD to help bring sign language to the GRAMMYs red carpet among other accessibility measures, was named USA Today Woman of the Year in 2024 for her advocacy. She’s best known for blending high-quality music, fashion and storytelling with activism that amplifies the rights of people with disabilities, herself being legally blind.
Listen to That Kinda Black: https://www.youtube.com/watch?v=8KgdmgQhCes Follow Lachi: @lachimusic on all socials
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