Tha Artist, more commonly known in hip-hop circles as Loso Tha Artist, doesn’t really fit a pre-determined stylistic box. He isn’t an overtly “conscious” emcee, a comedy rapper or an avant-garde obsessive; he just does him. The Omaha-based artist links with Chicago bred producer Uncle JoNH III for their latest joint “Sophisticated Flow”. Loso keeps his sound signature, and departs from both normal hip-hop and spoken-word traditions through his cross-cultural merging of his and JoNH’s style. On “Sophisticated Flow” Loso proves he’s far from being an ego-driven, diamonds and fancy car rapper and ensconces the listener into his easily accessible, organic sound without the need of didacticism or forced abstraction.
“Sophisticated Flow” is a fresh, delectably simple and original mutation which successfully marries head strong lyricism and rap sensibilities. Uncle JoNH III delivers left field of his usual Soul-drenched, sample-heavy beats with more of a suspend and medley vibe with 808 surroundings. This joint is taken off their upcoming collaborative project “Before The Shine”. Characteristically scruffy and off-kilter, Loso is a fringe-dweller who’s contented to stay grounded in the face of stresses generated in the course of modern living.
While sometimes talking witlessly and in mindless platitudes about the day-to-day struggle we all face, Loso prefers to gently massage his own wisdom into the roots of his music through a sound that is unmistakably of the old-school. Never ranting or rallying, though occasionally betraying his weariness with the current state of the hip-hop (a seemingly inescapable trope of underground hip-hop), Loso prefers, for the most part, to wax lyrical about his abiding love of family, street smarts, pain, and a life divested of high-octane distractions.
“Sophisticated Flow” is solid proof that good music is very often, if not most often, simple music that coaxes traditional elements and occasional innovative flourishes into magical submission.
Stream “Sophisticated Flow” Here: https://www.youtube.com/watch?v=1tNnsfWWBfc
& on all platforms and Follow: @Loso_Tha_Artist & @Uncle.JoNH3
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