Following the recent success of their “Money Buys Time,” single and video, the HOGDAILY collective is dropping another release this week; this time it’s the “Blueprint,” and it’s the second single from Shemesh Adon’s upcoming album Gold-Not Gold Plated.
HOGDAILY stands for House of God Daily. They are a full-service urban wellness/lifestyle brand that gets busy in the kitchen, and out in the streets with their music, healthy eats, alkaline water, personal training services, and most recently, clothing with slogans from some of their popular conceptual singles, like the newly released “Money Buys Time” T-Shirts, available here. Because of all their hustles, it’s also said that HOGDAILY stands for “House of Getting’ It,” because gettin’ it they are. HOGDAILY’s founder, Shemesh, took Jay Z’s line “I am a hustler, baby; I’ll sell water to a well,” quite literally when forming the squad, which is made up of Shemesh, his brother Sanne, the personal trainer; his cousin Pey, the cook; his cousin Baba, who does landscaping/maintenance, and serves as the crew’s cameraman; and lifelong friend RazWise, a talented producer and deliveryman.
The latest RazWise produced single pays homage to their hustle (and also Jay Z!); after all, in order to build anything, you’ve gotta have a “Blueprint” first.
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