Last week, two of Atlanta’s hometown favorites agreed to a multi-year deal. Church’s Chicken and the Atlanta Hawks Basketball Club have joined forces in an exclusive brand alliance to include broadcast media, high value in-arena signage, appearance and marketing benefits, and much more in Philips Arena as well as surrounding Church’s® locations.
“Similar to the Hawks, Church’s Chicken is a hometown staple here in Atlanta. Our organization is proud to partner with a brand that cares about community as much as they do about quality and delivering a great customer experience,” shared Andrew Saltzman, Executive Vice President and Chief Revenue Officer of the Atlanta Hawks.
“This strategic partnership couldn’t have come at a better time. As we continue to reimage our Atlanta locations and our partner the Hawks make plans to remodel their own home, it seems our joint efforts are truly in sync when it comes to investing in the city,” said Mark Snyder, Global Chief Marketing Officer at Church’s Chicken. “Clearly both the Hawks and Church’s ‘Have The Love’ for Atlanta.”
Known for its freshly prepared, hand-battered fried chicken, honey-butter biscuits, and delicious side items, Church’s is also committed to serving and uplifting cities in which its restaurants are located. Church’s plans to reimage its Atlanta restaurant with a new design package.
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