Earlier this year, Joy Crookes released her official debut album Skin, which featured 13 soulful tracks, including “Feet Don’t Fail Me Know,” “When You We’re Mine,” and the title track. “19th Floor” finds Crookes singing about growing up in her city and how it has changed over the years in the video shared this month. The Blue May-produced track finds Crookes singing about growing up in her home town and how it has changed over the years.
It is certain that the video accompanying “19th Floor” will be interpreted differently based on context. Crookes and an elderly woman are shown embracing each other in a short clip directed by Ebeneza Blanche. A winged individual appears on roof, and a man is seen falling from a building while another observes. These scenes are accompanied by various scenes in which Crookes is also seen performing in a living room, presumably performing in front of a crowd asking for autographs, as well as other scenes in which different locals play a part. The complexity of this game will require more than a few plays.
Using social media, Crookes shares more details about the video and song:
In creating visual materials for the campaign, we wanted to capture both the complexity and beauty of London’s immigrant community. This song acknowledges all the challenges that immigrants face as they build a life in a country like the UK, such as the challenges my grandmother faced getting to the 19th floor of a tower block in South London, and her success in achieving such heights.”
© 2022, Jonathan P-Wright. All rights reserved.
