“If not me, then who?,” asks the title of acclaimed Denver hip-hop artist DNA Picasso’s new album, dropping Tuesday, October 14. With ten tracks totalling a brisk twenty-seven minutes, IF NOT ME, THEN WHO? is Picasso’s first full-length solo project since his award-winning 2023 masterpiece The Color Blü. On his latest, Picasso explores his role as a curator, tastemaker, and caretaker of Colorado’s music scene, from the vantage points of both an artist and advocate. From the high-energy crowdpleaser “Hustlerz Anthem” and the house-influenced “Club Tonight” to the R&B-influenced slow-burner “Rumors” featuring Dominique Christina, IF NOT ME, THEN WHO? showcases exactly why Picasso has remained a mainstay of Colorado music through the ebbs and flows of an ever-changing industry.
As the co-founder of the Colorado Music Industry Alliance, Picasso has made advocating for local musicians a matter of personal responsibility. “My upcoming album IF NOT ME, THEN WHO? is me stepping into a vulnerable yet confident space. It’s about reflecting on where I’ve been, where I am, and where I’m going—while recognizing my role and responsibility within the culture,” he explains. “For a long time, I tried not to center myself in order to uplift the scene. But I’ve realized that by dimming my own light, I was actually holding the scene back. This project is about owning my power, embracing my influence, and understanding that my greatness contributes directly to the future of Colorado’s music industry. Because if not me, then who?”
IF NOT ME, THEN WHO? features production from eight different producers, and was fully recorded, mixed, and mastered by LN Deuce at The Lab Studios. The album will be out on all music platforms Tuesday, October 14. For more information, advanced listening copies, or interview requests, please contact DNA Picasso at [email protected].
About DNA Picasso
DNA Picasso is a recording artist, songwriter, and co-founder of the Colorado Music Industry Alliance. Inspired by the well-rounded yet unpredictable artistry of his namesake Pablo Picasso, his R&B-influenced hip-hop has made him a power player in the Colorado music scene. His discography includes critically acclaimed projects like The Color Blü, the 2024 EP Extended Playlist Vol. 1, and collaborations with artists from all over the country. Lawless: A Love Story, an album of R&B love songs created with his partner Dominique Christina, landed the duo the covers of Westword and Bandwagon Magazine, and was named Westword’s Best Love Story Album of 2025. This is the third Best of Denver award in a row for DNA, who first won Best New Album in 2023, then Best Hip-Hop Collab Music Video in 2024.
His latest project is the 2025 album IF NOT ME, THEN WHO? Both DNA’s music and his advocacy for Colorado’s music industry have also been highlighted by outlets like Colorado Public Radio, Denverse Magazine, 303 Magazine, and The Drop 303. He has performed at festivals like Underground Music Showcase and FoCo MX, as well as Denver Fashion Week and Denver’s Museum of Contemporary Art. In 2025, he was selected by the Recording Academy to be part of the Grammy-U mentorship program as a mentee, and was given the MSU Denver Next Wave Leadership Award by the Colorado Business Committee for the Arts. DNA Picasso continues to make art that fosters change, and changes that foster art.
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