Having tracked the pulse of London’s underground and mainstream intersections for two decades, I’ve seen countless artists attempt to capture the chaotic friction of the capital. But few lean into the vulnerability of the struggle quite like Siraj Singh.
Following the momentum of his previous work, Singh returns with “Only Live Once,” a high-stakes anthem that serves as both a reminder and a manifesto. While the title might echo a well-worn mantra, the delivery is anything but cliché. This is a track rooted in the urgency of the now, exploring the friction between chasing a dream and the reality of the hurdles in one’s path.
The accompanying visual, directed by the visionary team at Hot Money Studios, takes us to the architectural transition point of Kings Cross. It’s a fitting backdrop; a location defined by its history of movement and its modern rebirth. We follow Siraj through the steel and glass of N1, documenting a deeply personal journey of an artist trying to carve out his own space in a city that often feels like it’s moving too fast to notice you.
There is a raw, atmospheric weight to the video that mirrors Siraj’s own lived experience. Living with LHON (Leber Hereditary Optic Neuropathy), the artist navigates a world where sight and stability can be unpredictable. By weaving this perspective into the narrative, the video captures those moments where life becomes a literal and metaphorical blur, where the path ahead isn’t always clear, but the drive to move forward remains sharp.
“Only Live Once” isn’t just about the “hustle”, it’s about the courage to take risks when the stakes are personal. It’s a call to arms for anyone afraid of the jump, delivered by an artist who knows exactly what it’s like to navigate the fog and come out the other side.
Watch ‘Only Live Once’
https://youtu.be/3m2fCrIMByI?si=8qGos6CmeXMYDjGM
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