The NBA and much of its fans are gearing up for this weekends 2015 NBA All-Star events and Jordan Brand is joining the party. With Jordan Brand athletes Carmelo Anthony, Jimmy Butler, Russell Westbrook, Chris Paul, and LaMarcus Aldridge all set to participate in this weekend’s events, Jordan Brand has unveiled their line of All-Star exclusives.
According to Nike,
This Sunday, the game’s biggest names in basketball will go head-to-head in the annual showcase of the best players in the league. To celebrate the occasion, Jordan Brand will provide its participating athletes exclusive shoes.
ordan Brand family will be well represented throughout the weekend, with Cody Zeller and Victor Oladipo representing the U.S. as second-year players. Saturday night, Victor will #TakeFlight, showcasing his athleticism and leaping ability in the slam-dunk contest.
This year’s player-exclusive footwear draws inspiration from Jordan’s All-Star pinnacle performance collection, the Pearl Pack, and will feature touches of Infrared throughout the shoes, a color with a deep tradition within the Jordan Brand and the All-Star game.
Consumers who want to learn more about the All-Star celebrations and athlete moments can follow @Jumpman23 on Instagram, Twitter and Facebook.
Those who will be in New York for All-Star and want details on all Jordan activities, along with the chance to register for exclusive access and experiences can visit the Jordan Brand All-Star mobile site at Jordan.com/ASWNYC.
As the NBA world gears up for the 2015 NBA All-Star events, stay tuned to HHS1987 for all your sports news.
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