Hot 97 is working with DJ Magic on his new series, “Ridin’ Out.” The new innovative series puts an artist in the hot seat, as they freestyle while riding in one of Magic’s exotic cars. If the freestyle is hot, Magic allows them to stay along for the ride. if not, they must exit wherever he decides to stop.
“The series Magic created is street innovative and Hot 97 Interactive is excited to get behind it. And provide full production and promotional support. Riding Out combines key things our audience loves: beats, lyrics, hot cars, and comedy. We’re excited to see how the artists measure up as the series continues,” shared Mic Fox (Director of Digital at Emmis New York/Hot 97.
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