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Looks like T.I. lost a lot more than his freedom and studio time due to his recent stint in prison and home arrest. According to a recent report by Billboard, T.I. lost over $12 million in endorsement deals largely due to Ford dropping him as a sponsor. Looks like heavy artillery gun charges and the U.S. auto industry don’t mix as Ford was able to drop T.I. due to a “moral” clause in his contract. Apparently these “moral” clauses are all the rage with celebrity endorsement deals (ahem Tiger Woods) and their iffy off camera behavior. But of course it will be the hit singles that will cause people to forgive and forget.
“Sometimes, you could be just a couple of hits away from redemption,” says Camille Hackney, Atlantic’s senior VP brand partnerships and commercial licensing. “Success makes people forget.”
Things look good for T.I. on the future endorsement front though. He has served his due time, done community service, has another movie coming up and has vowed to be more of an example to the youth out there. If he does what he says, the companies will come running back to him as he is one of the few artists out there that maintains true cross over appeal.
via: WoooHa
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