Daimler AG has decided to discontinue its Maybach ultra-luxury cars after failing to find a fix for their dwindling sales and lack of profitability, barely a decade after resuscitating the Maybach brand. Though the plush ride and its $375,250 starting price turned heads at auto shows, its sales have steadily faltered, shrinking to fewer than 200 Maybachs world-wide last year.
While Maybach Music Group is taking off, the car line is now over. I always thought this car was overrated. Rappers rapped about it all the time but only a select few could actually afford to own one.
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