During his Fast Chat with Ad Week to promote his latest Frank Sinatra inspired Ciroc ad, the hip hop mogul spoke on several different things he’s working on for the new year. Aside from pushing the vodka brand, Diddy also mentioned that he will be starring and working on more films & television shows and mentioned that he has been spending time in Mexico & learning about the art of tequila. Could we be seeing some Diddy/Ciroc tequila in the near future? Or will Diddy be sponsoring a new brand all together?
You’ve acted and also produced television shows. Any plans for either in the near future?
I have huge plans for both. Twelve months ago, I basically relocated to L.A. I still live in New York, but I’m bi-coastal. I have some major announcements at the top of the year on things I’m producing—an announcement that’s bigger than anyone can realize on something I’m acquiring. And also, films that I’m starring in. I’m looking forward to 2012; it’s a huge transition for me out of music onto the big screen and continuing my legacy as a producer. You know, I’m one of the most successful African-American television executive producers in history. I’ve had six shows on the air at one time. I don’t say that in a braggadocio way. But you should definitely remember this conversation and look back at it and say, “I remember he told me he was going to make some huge announcements.”Can you give us a taste of what those announcements are going to be?
Today is about [the Ciroc ad]. The only other thing I can tell you that I am working on is I have been spending some time in Mexico learning about the art of tequila. I’m a huge tequila fan.
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