Equipped with arguably a lifetime’s achievement worth of accolades under his belt, Producing Houston native Chalie Boy‘s 2009 Billboard Chart Topping Single ‘I Look Good’, seasoned hip-hop genre producer and engineer J. Braye is now transitioning himself into the role of A&R and brand manager as he positions himself to reshape Virginia’s soundscape. So exactly how does the former Norfolk State University attendee plan on redefining the sound of the Commonwealth state? Through music of course.
J. Braye on his forthcoming business venture:
My new vision is to reconstruct VA’s music scene. The first step is gathering the local producers and challenging them to create a signature sound/style of production specific to our area. The next step is linking the local artist with the local producers so that we can create a sonic that makes VA music sound unique. To intertwine the aforementioned aspects together I’ll use the marketing and business skills I’ve developed during the course of my career to share our one of a kind sound with the world.
NewVA is the movement. I tell people, If I had enough power to destroy the world and we had to rebuild it, what position would you play in building a New Va.
In the future, I hope that we can create enough attention to get our hometown heroes involved in the creating process. Super-producers like Bink!, Pharrell, Timbaland, Danja Handz, Missy and Teddy Riley curated and captured a sound that was unlike anything else at the time. I believe we can restore that feeling again this time make the headquarters here.
As rising icons such as Trak Girl, Young Money Yawn, Kino Beats, Black Cobain, Young Moe, Mi$tro, Sunny & Gabe, RDGLDGRN, Kali Uchis and GoldLink continue to inspire and confirm that Old Dominion’s star producing power does still exist, hopefully Braye’s blue print and promising proposal will serve as the permanent solution to Virginia’s consistent lack of industry validity. NewVA, get use to the name!
To join the NewVA movement or get more information head over to http://www.newvamusic.com.
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