Luda is taking over Philips Arena tonight and I’ve been told it will be an event like no other.
According to Hawks.com,
The Atlanta Hawks and three-time GRAMMY® Award-winning artist Chris “Ludacris” Bridges today announced plans for the Atlanta-bred music and movie superstar to “Disturb Tha Peace” at Philips Arena on April 22, when Atlanta hosts the Brooklyn Nets at 7:00 p.m. for Game 2 of the Hawks’ first round playoff series, presented by Kia Motors.
Ludacris, a former Atlanta radio personality, will begin the night by collaborating with current Atlanta radio host and Hawks PA Announcer Ryan Cameron on pregame player introductions. The “Furious 7” actor will return to the court for a halftime performance, join the FOX Sports South television broadcast following the under 6:00 timeout in the third quarter, and close the evening with a postgame concert. Ludacris, whose “Ludaversal” album will be available for purchase at the game, will select instrumental versions of his favorite songs to be played throughout the night.
Hawks Shop, the in-arena team gear store, will carry 1,500 t-shirts inspired by the 15th anniversary of Ludacris’ “Disturbing Tha Peace” record label. The exclusive shirts, marked with the number 15, display graphic nods to “Luda’s” start in the Atlanta radio industry and also feature 60 stars to represent each Hawks regular season victory.
“As an Atlantan who has supported the Hawks for years, I jumped at the opportunity to collaborate with the organization in a memorable way,” says Ludacris. “This has been an incredible season for the city of Atlanta and the team, and I’m excited take the energy in Philips Arena up a notch for the playoffs.”
“There are very few entertainers who connect with a city the way Ludacris connects with Atlanta,” said Hawks and Philips Arena CEO Steve Koonin. “He’s the perfect superstar performer to inspire our team and fan base as we remain ‘True to Atlanta’ throughout the postseason and beyond.”
Tipoff for Game 2 is scheduled for 7:00 p.m.
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