The Supreme General’s march to greatness has been steady, deliberate and unstoppable. While his music reflects the raw ferocity and edge of his street background, he defies the “typical young black male from the hood” archetype. There is ardent intention behind everything Preme does and he holds a stratospheric standard for personal excellence. His life is a testament to passion, intention, grit and transcendence.
Preme grew up on the notorious east side of Buffalo, NY. His story includes many of the all too common challenges that mark the lives of young people coming of age in the inner city. Yet it is because of these circumstances, Preme cultivated an inner drive to always be the absolute best, no matter the situation or difficulty of circumstances.
The video for “CRASH!!!” is meant to not only bring to life the introspective lyrics to a point where even if you can’t relate, the overarching theme is still easy to understand but to also showcase the beauty of my city. In other previous videos the focus was on darker grittier images metaphorically referencing the toughness and harsh realities related to the come up and with this I wanted to showcase more of the still dark but modernly beautiful images that show the direct juxtaposition of both scenes with myself as the constant existing in both.
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