It is almost impossible to come up with a concise expression of what rap music sounds
like in 2020. The styles used by artists are becoming more diverse than ever before. Some are relying on technology to improve their vocals. 90s rap music was less complex- an artist would jot down lyrics and hit the studio to record a song. Currently, the production process is more complicated, and if done right, it can improve the exposure of an artist. Dollas Up Nero believes this takes away the substance driven music approach that was traditionally embraced by hip-hop musicians.
Dollas Up Nero is a rapper known for singles such as Press Play and Loaded Up. His
demeanor resonates power, an attribute that he uses to entertain his listeners. He has perfected the art of combining rhythm flow, cadence, and, most importantly, content in all his songs. For Dollas Up Nero, the beat is never that crucial to his overall performance; instead, he wants to impact his fans positively. He is one of the supporters of substance-driven music, and he recently shared his perspectives regarding the matter.
We have more efficient and newer ways of generating music. Globalization has allowed
people from different cultures to interact and exchange ideas about their musical cultures and perceptions. Hip-hop has gradually evolved due to this aspect, and Dollas Up Nero appreciates the development. However, he is concerned that most rap artists have become money-centric, forgetting that they are supposed to teach, inform, and impact the lives of society. He knows that fans need more than entertainment if they are affiliate themselves with his energy. Dollas Up Nero writes music that resonates with people who are struggling with life challenges. People who are looking forward to a better tomorrow.
Hip hop music has, in recent times, attracted so much negativity. Dollas Up Nero
believes that this is cultured stereotyping that often leads to prejudice towards artists in this realm. It is an observation that concerns him, and many others who are in the game. They genuinely want to elevate the status of hip-hop music. Dollas Up Nero envisions a future when upcoming rappers will be appreciated because of what they bring, and the impact they make with their talents. A time when artists will not be judged because of their affiliation to any lyrical movement.
Dollas Up Nero has accepted the fact that actualizing success as a rapper requires him to
accept the current complexities surrounding hip hop music. This does not take away his
philosophical approach, that of maintaining authenticity and imparting the lives of his listeners. It is possible to go back to substance driven content music, but artists need to have a genuine reason that justifies their presence in the industry.
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