Rolling Loud x Twitch Announce Virtual Festival & Exclusive Streaming Partnership

September 1, 2020 0
unnamed-1-1024x1024 Rolling Loud x Twitch Announce Virtual Festival & Exclusive Streaming Partnership

Major news from the world’s biggest hip-hop festival and live streaming giantRolling Loud has announced an exclusive streaming partnership with Twitch!

With the partnership announcement, Rolling Loud unveils the dates for their first virtual festivalLoud Stream – happening Sept. 12th-13th, streaming live exclusively on Twitch. Loud Stream will be the first in a series of three digital festival experiences that will give fans the first chance to see rap’s biggest stars perform live for the first time in months! Complete with state-of-the-art production and the star-studded lineups that Rolling Loud is known to bring, each digital festival will present over 5 hours of live performances each day of the event.

But that’s not all! Rolling Loud will additionally be broadcasting weekly hip-hop driven content to its official Twitch channel starting on 9/1! Featuring content that intersects hip-hop, fashion, food, art and gaming cultures, Rolling Loud is creating a virtual hub for one of the most dedicated and excitable fanbases in music. From shows like “The Rotation,” a livestream podcast hosted by Rolling Loud founders, to “Got Bars?,” a six-month long freestyle competition series, to “Loud Gaming,” a livestream gaming show that pits artists, athletes, and influencers against professional gamers, the Rolling Loud Twitch channel will capture the movement behind the festival. 

Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions.

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