It might seem like he exaggerates the extent of his flyness, but Key Glock only traffics in cold hard facts. Channeling Paul Pierce as he pulls up from center court, Key Glock shares “Da Truth,” his latest single. Produced by rising trap sound architect Pyrex Whippa, “Da Truth” mixes entrancingly atmospheric keys with a relentless subwoofer assault. Sitting firmly in the pocket as he cuts through the beat’s ample negative space, Glock works a nursery rhyme-like cadence as he aims to silence those who doubt he’s one of the South’s best emcees: “Roses are red, violets are blue/I put money over b*tches, I don’t know bout you.” “Da Truth” is the latest flex-heavy banger to emerge in the lead-up to Yellow Tape 2, Key’s next album, following the chaotic, Tay Keith-produced “Ambition For Cash.“
The follow-up to 2020’s Yellow Tape, which peaked at #16 on the Billboard 200 and featured fan favorite songs like “Dough,” ‘Word on the Streets,” and “Look At They Face,“ Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis), Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808, Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. The latest step in Glock’s fast rise to stardom, Yellow Tape 2 arrives later this fall via Paper Route EMPIRE.
The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200, Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATi, the first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and “Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.“
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Buy/Stream “Da Truth”: https://music.empi.re/
© 2021, Seth "Digital Crates" Barmash. All rights reserved.
