In terms of music subgenre, drill music is still reasonably young. It only started to gain popularity in the 2010s. This isn’t surprising when you consider that the trap music genre only began to gain popularity in the late 90s and early 00s. So as a whole, there’s a lot more to drill music’s potential to be explored. Exploring the genre of drill music is exactly what London KOTC brings to the table with its sound.
Drill music is the form of trap music that is known for being dark and ominous. Its lyrics are often violent, gun-based, or gang-based. Drill artists are usually associated with Chicago, where the violence can be horrific. However, in the late 2000s, drill music made the hop over the sea and became incredibly popular in London, England. London KOTC is a drill artist who comes with this wave of exciting artists, providing an alternative drill music style to those in the States.
What London KOTC is doing is delivering drill music to a broader audience. He has retained the dark lyrics and themes, but he has put them against refreshing beats and melodic tunes, evolving the sound of drill music. As a result, he reaches far more traditional rap and hip-hop fans than those who focus entirely on the darkness.
The contrast he uses between his melodic beats and his dark lyrics is part of the attraction that makes London KOTC’s tunes so appealing. Another aspect of his appeal is that he is a hard-working artist determined to put in the effort to make his songs as good as they can be. But, unfortunately, like all good London rappers, he had to come up through the ranks the hard way, earning his reputation by pitting himself against his peers.
London is a hard place reflected more in drill music than in any other subgenre of hip hop. Nevertheless. London KOTC has managed to make a successful emergence onto the world stage. His first three singles, released on Spotify, earned him thousands of followers virtually overnight. His YouTube videos have racked up thousands of views. His song “No Effort” has had more than 100,000 listeners and counting. This is a man who is going places. There can be no question of that.
What does this rising star say is this next step? More music for a start. More music videos for a second. And, of course, to keep plowing away at the evolving drill music scene. The next decade is going to be phenomenal for drill music. It’s already making it onto the main stage, and we can expect more of this, especially if we have artists as enthusiastic, keen, and show-stoppable as London KOTC on the case.
Peep the video for “Avianne Freestyle” after the jump.
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