From breaking down social media strategies, to driving mass organic traffic to social platforms, Samuel Guzza has been one of the most reliable marketing sources for music artists on TikTok.
With over two billion monthly active users, TikTok has easily become one of the best platforms for marketing your brand.
And if you think TikTok is just for teens, think again.
Users of all ages have joined the TikTok phenomenon, with celebrities, influencers, music artists, and brands in the mix now too.
How Can Brands Use TikTok?
There are about three main ways that brands can market on TikTok.
They can usually create their own channel and upload relevant videos through their channel.
They can work with influencers, to spread content to a broader audience.
They also pay to advertise on TikTok – it is very early days for TikTok advertising – there certainly isn’t a market yet like there is for YouTube. However, TikTok may become more popular and established over time.
Many brands do combos of running their own channels and working with influencers to spread content to a broader audience. You might try some of the ideas listed below on your own channels, or you may suggest that your influencers create and share these kinds of content.
One very well-known step that brands are using to dominate the TikTok platform is by hiring a social media manager like Samuel Guzza.
Identifying your targeted audience, and continuing organic growth seems to be his go to formula. It also helps if the platform is already verified, as it draws more attention.
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