DD Osama, the 16-year-old superstar leading the charge of NYC drill, has just shared a new single “Upnow” (feat. Coi Leray). This is just the start of a legendary day for DD, who will be performing a sold-out show at The Roxy in LA tonight—a feat the NYC drill scene hasn’t seen since the rise of Pop Smoke. Referred to as “drill Justin Bieber,” DD has inspired dozens of dedicated fan pages across all social media platforms, many of which have racked up follower counts in the six-figure range––and on TikTok alone, #ddosama has 3.3B views. On “Upnow”, DD teams up with fiery, New Jersey-bred rapper Coi Leray, fresh off of her own super-viral moment with climbing Billboard Hot 100 hit “Players” (150M streams), marking his first collaboration outside of the drill scene. In anticipation of the track’s release, videos of both DD Osama and Coi Leray dancing along to teased snippets of the track have already gone viral. For this Valentine’s Day record, the Harlem heartthrob taps into his romantic side, turning down the intensity in favor of something a bit more upbeat. “Upnow” (feat. Coi Leray) is carried by the lush 808 slides that have become definitive to New York drill, but this time they trade off with Jersey Club inspired kicks—and DD tackles this new terrain with expert finesse.
After releasing a string of viral singles, including “40s N 9s” (feat. Sugarhillddot) (18M streams), DD Osama blew up seemingly overnight, catapulting himself from regional frontrunner to bubbling international star. In just a matter of months, DD Osama went from sporting his school uniform to modeling for Kanye’s YZY SHDZ campaign and Drake’s NOCTA x Nike ‘Street Uniform’ collection alongside fellow Harlem rappers and lifelong friends Sugarhillddot & the late Edot Baby. As he’s kicked off his touring career, DD Osama has sold out every single show—all packed wall-to-wall with screaming teenage girls. At the end of last year, DD turned in his “On The Radar Freestyle”, an NYC drill right of passage, racking up 2 million net streams in just 2 months. Most recently, DD has kept his die-hard fans happy with a nonstop stream of invigorating records, including explosive solo performance “MIA” and red-hot posse cut “REAL TALK”.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.