DJ Premier owns all spaces, including the “Runway”!
A true testament to his artistry, longevity and legacy, DJ Premier is more than likely your favorite producers, favorite producer. Over the last three + decades, DJ Premier has cultivated an impeccable resume, and whether it’s been music, movies, television, live performances, or art, he has provided cutting-edge soundtracks that have influenced, shaped, and molded every medium he touches.
Fresh off of his appearance, “Lost Forever,” on Travis Scott’s Utopia album (Travis initially premiered the track during Paris Fashion Week in 2022), Westside Gunn is a mainstay on Paris Fashion Week guest lists. Inspired by soundtracking the AMIRI Autum-Winter 2023 runway show in Paris earlier this year and collaborating with the brand’s Founder and Creative Director Mike Amiri, DJ Premier effortlessly glides into the fashion space with his aptly-titled new single “Runway,” featuring Gunn and Rome Streetz.
Like Westside Gunn’s famous adlib (boom, boom, boom) anytime DJ Premier and Gunn sync up the results are always fireworks. In 2019, Premier tapped Westside Gunn, Benny The Butcher and Conway The Machine for the undisputed banger “Headlines,” which was released in conjunction with Payday Records; and even went to Buffalo to film the Jason Goldwatch directed video on Griselda’s home turf. That was followed soon thereafter by Preem’s contribution (“Shawn Vs Flair”) to Westside Gunn’s magnum opus Pray For Paris.
While Preem and Gunn’s collaborative history is solidified, they’ve done it again with their new single “Runway,” which also features fellow rising Griselda star Rome Streetz. “It’s always a guarantee for me to deliver a street approach when producing a record with them (Westside Gunn & Rome)” DJ Premier affirms. “Originally, Mike Amiri [Founder and Creative Director, AMIRI] pitched it to happen during the Paris Week fashion show, but we waited. Now, we have an additional “Runway” to walk on…”
The artwork for “Runway” was created by Mike Amiri whose eponymous LA fashion house, AMIRI, is one of the fastest-growing luxury brands in the world. The new single will be preceded by the release of DJ Premier & AMIRI’s new clothing capsule collection releasing August, 17th 2023 at 9:00AM PST on amiri.com, AMIRI boutiques and select global retailers.
DJ Premier featuring Westside Gunn & Rome Streetz “Runway” single is now available!
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
