With his sights set on stardom and an arsenal of versatile flows to help get him there, Rich Amiri is paving the way to a bright future. Returning ahead of his forthcoming project EVOLUTION, Rich shares his latest single, “Salty.” Over a persistent synth organ instrumental by Nick Mira, Thankyouwill & Taz Taylor, the track finds the Boston native keeping a watchful eye on his adversaries as he continues his rise: “I’m riding ‘round with a Glocky, watching my back, cause they tryna stop me.”
The Declan Kyle-directed video for “Salty” paints a picture of the heights Rich aims to reach and the measures he’s willing to take to assure he arrives there safely. Sitting in the dilapidated, brick-lined garage of a high-rise building next to his jet-black Rolls-Royce, Amiri treats the hideout like Batman arriving at his cave. As the song progresses, Amiri begins his rise, cautiously entering a run-down elevator before reaching the building’s rooftop, overlooking the cold city streets like his own personal Gotham. “Salty” follows the high-flying video for EVOLUTION single “Poppin” ft. Lil Tecca, which has over 1.2 million Spotify streams since its late February release.
“Salty” and “Poppin” continue a period of continued forward momentum for the busy, Boston-born rapper. Starting with his 2021 hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, Amiri shared a consistent stream of underground hits. In June, the rapper shared For The Better, his debut project. Featuring appearances from SSGKobe, Summrs, and others, the 8-song effort showcased Amiri’s beyond-his-years maturity and sharp songwriting, while Internet Money helped craft a soundscape that suited his inimitable voice. For the rest of the year, Amiri kept busy with a series of singles and videos, including the chest-thumping, Cxdy & Taz Taylor-produced single “Can’t Die,” the irresistible “Dirty Money,” the rage-heavy two-pack “ruthless” and “trouble,” and the soulful slow jam “Keep All That.”
With the respect of his peers, co-signs from heavy hitters like Internet Money and Lil Tecca, and a fast-growing fanbase, Rich Amiri prepares to rise to mainstream recognition. Stay tuned for much more from the rising star in the near future.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
