The GRAMMY Awards are music’s biggest night, an opportunity for fans across the globe to honor and celebrate the best and brightest in music today. Last night’s ceremony was also a big night for TikTok, as so many of the community’s favorite artists joined the hallowed ranks of GRAMMY winners!
One of the night’s big winners was Lizzo, the self-proclaimed “Queen of TikTok,” who took home Record Of The Year for her megahit “About Damn Time” (over 4.1M video creations). The magnetic superstar provided some of the show’s best moments, with her gospel-inflected performance of “Special” and her empowering acceptance speech that preached the positivity and authenticity that makes her a TikTok community favorite.
Sam Smith and Kim Petras brought down the house with their devilish performance of “Unholy” (2.5M+ creations). First shared as a snippet on TikTok before becoming the first Billboard #1 Hot 100 hit in either artist’s career, “Unholy” earned the dynamic duo the GRAMMY for Best Pop Duo or Group Performance.
Breakout star Steve Lacy also took the stage, making the ceremony 100% groovier with a performance of his TikTok-fueled smash “Bad Habit” (702k creations). Aided in his performance by “Them Changes” (1.1M+ creations) virtuoso Thundercat, Lacy won his first career GRAMMY award last night, getting top honors in the Best Progressive R&B Album category for his excellent Gemini Rights.
#Beyhive queen Beyonce rewrote the record books last night with her four GRAMMY wins, becoming the most-decorated person in the 65-year history of the award. Her Best Dance/Electronic Album winner RENAISSANCE took the community by storm last summer, bringing trending hits “BREAK MY SOUL” (200k+ creations) and “CUFF IT” (2.8M+ creations), not to mention the Best Traditional R&B Performance winner “Plastic Off The Sofa,” which inspired creators to flex their vocal muscles with the #PlasticOffTheSofaChallenge.
Album of the Year went to TikTok fan favorite Harry Styles, for his colorful 2022 full-length Harry’s House. The album produced multiple trending hits that were inescapable for much of the year, most notably “As It Was” (4M+ creations), “Music For A Sushi Restaurant” (525k+ creations), and “Satellite” (110k+ creations).
Last summer’s other big blockbuster album, Bad Bunny’s Un Verano Sin Ti, won the competitive award for Best Musica Urbana Album. El Conejo kicked off the awards with a lively medley that paid tribute to the rich musical history of the Caribbean. Un Verano Sin Ti had the TikTok community in its grip with multiple songs going viral including: “Me Porto Bonito” (2.5M+ creations), “Tití Me Preguntó” (1.5M creations), “Taro” (1.1M creations), “Ojitos Lindos” (639K+ creations), and “Efecto” (602K+ creations)
The stars shone brightly during the 65th Annual GRAMMY Awards, which was also a massive night for rising artists who used TikTok to help kickstart their careers. Best New Artist winner Samara Joy might seem like an underdog, but she’s very familiar to the TikTok community–she cultivated a loyal following of over 220k with her exquisite vocals and delicate jazz songs.
R&B singer Muni Long won Best R&B Performance for her hit “Hrs and Hrs” (1.7M+ creatons), which was released through SoundOn, TikTok’s all-in-one music distribution platform, and first gained traction on TikTok. Meanwhile, red hot Isle of Man rock band Wet Leg (541k followers) won Best Alternative Album for their debut and Best Alternative Performance for the trending hit “Chaise Longue.”
TikTok congratulates these incredible artists, and all the other GRAMMY Award winners, who inspire creativity and spark joy every day.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
