When artists compare playlist pitching platforms, they mainly take a top-level look: the price, other artists’ reviews, and sometimes a YouTube video about someone’s experience with a platform. These are all important to watch, but there are several other factors that also have a big impact on the results your song gets, which many playlist pitching platforms don’t like to mention. In this guide, we’ll explain these often-overlooked factors and show how PlaylistsForYou’s, approach differs from the traditional playlist pitching platforms.
1. A fair revenue split with your curator network
Many submission platforms offer a way to connect artists and curators, and they can provide additional value by keeping bad (e.g. botted, or low engagement) playlists away. Beyond doing that, a lot of submission platforms often don’t mention that their curator payout structure also has a major impact on an artist’s pitching results. If a platform only gives 30% of its revenue to their curator network,only that share can be invested back into the playlist activity from those Spotify playlists. We were looking into how all submission platforms compare, and this reddit thread shows how 19 major submission platforms approach their curator payout. Playlistsforyou excels in this comparison and it has the highest curator payout. If more of an artist’s money is invested into the playlists they land on, they are more likely to receive strong results from playlist additions.
2. Strong playlist-matching to avoid wasted budget
An important decision for every playlist submission platform is independent curator pitching vs editorial pitching. Independent curator pitching means that artists can choose themselves which playlists they want to pitch their song to. This gives artists full control, but it also puts the responsibility for playlist research on artists. They are often unfamiliar with the playlists and don’t always have time to do extensive research. If they misclassify their song as dream pop instead of lo-fi pop, or pitch to a moody instead of happy lo-fi pop playlist, odds are artists realize lower acceptance rates for their song than possible. The other option is editorial pitching. At PlaylistsForYou, your songs are pitched by people who have worked with the same curator network for years, and the pitching process becomes smoother and more budget-friendly due to that. Artists can typically see acceptance rates between 10% and 25%, depending on genre, production quality, and song fit.
3. Playlist pitching celebrates a (new) release
Every independent artist tries to promote their music one way or another, and sadly, without marketing, your song is likely to be overshadowed by more than 60.000 tracks being uploaded every day on Spotify. Due to these staggering numbers, submission platforms tend to forget that your song release is something worth celebrating. The rejection feedback can be useful in some specific cases, but only when curators have a lot of experience creating, or analyzing songs. Otherwise, it is just a downer on an otherwise happy and festive day. Most curators also just want to find good playlist additions and the other stuff just distracts from that. PlaylistsForYou makes the playlist pitching process more fun for everyone, skipping the feedback element. In our Artist Dashboard the focus is fully on celebrating your new release and highlighting the successes you’ve achieved with your song. This is done by displaying a list of all the playlists that added your song and the respective placement position. All that’s left to do is explore the playlists and take a moment to celebrate the hard work that went into your release.
Conclusion
There are a lot of playlist pitching platforms and even more different approaches to how artists can pitch their music. We would suggest using a platform that fits your price range and has strong 3rd party online reviews. Furthermore, look deeper to find platforms that enable high curator investments into their playlists by giving good revenue shares to curators. Focus on using a platform with an effective pitching strategy. Finally, don’t forget to celebrate your new track’s release. In the end you are releasing music because it is a passion, and it should be fun to share your talent with the world.
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