Popular Demand Entertainment is making waves in the music industry with the announcement that record executive John Kwatakye-Atiko has appointed Isa Carrington as the lead A&R representative. This strategic move signals a new era for the company, known for its roster of artists including Freaky Kah (of Lost Boyz) and Chantae Vetrice.
Carrington will be at the helm of his own signings to the company, a responsibility that Kwatakye-Atiko entrusts with complete confidence. This appointment is part of what Kwatakye-Atiko calls “the rise of Popular Demand,” with ambitious plans to sign over 20 new acts by the end of the year.
Kwatakye-Atiko’s vision for Popular Demand sets it apart from traditional record labels. “You have to trust your team to do their own thing,” he emphasizes. “This isn’t your traditional record label where we micromanage everything.” He adds, “We plan to dominate the sync market in the next five years. Streaming is not our primary focus.”
This hands-off approach fosters a creative environment where talent can thrive. The core principles guiding Popular Demand are simple yet effective: “As long as the music is great and the works are in alignment with copyright and trademark laws, ‘Go Crazy.'”
This philosophy empowers A&R representatives like Carrington to discover and nurture talent without the constraints of rigid structures. The focus remains squarely on the quality of the music and the legal integrity of the work.
The appointment of Isa Carrington and the ambitious expansion plans underscore Popular Demand Entertainment’s commitment to innovation and artist empowerment.
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