Jay-Z develops a partnership with Bing for an online interactive game and campaign which will help promote his upcoming book Decoded.
Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Players who are the first to discover the pages will be eligible to win a signed copy of the book and the grand prize, a trip to Las Vegas to see Jay-Z and Coldplay in a New Year’s Eve concert. For more details on the strategic partnership read this New York Times article.
via: Upscale Swagger
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