Fluent is getting personal with his new video for “Competition,” a stripped-down and intimate affair that highlights the way people can feel like they’re in a competition with others who may not even be aware of it.
In his two verses, the Supreme Regime founder spits with a contemplative flow that borders on spoken word, and it’s a poignant delivery given how close his rhymes are to his heart. His approach also perfectly matches the moody production from J.Glad Music, who uses wavy synths, snapping drums, and warped vocals to bring the track to life.
The same can be said on the visual end as well, because the video from Kerrigan Production complements “Competition” to a T. The L.A.-based company, which has previously worked with the likes of Wiz Khalifa, focuses the video on Flu and his lyrics, and the approach pays off because it fully drives home not just the words themselves but the feeling behind them.
Check out the visuals and head over to your preferred digital retailer or streaming platform to discover Fluent’s Songs About You, out now via Supreme Regime.
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