A pioneering figure in the early 2010s drill scene, rapper Chief Keef (born Keith Cozart) delivers hardcore rhymes that frequently focus on inner-city tales of violence and drugs. Keef kicked off his career at age 15 when he was a rap hopeful on house arrest for pointing a gun at a police officer. Talent and controversy propelled the no-nonsense teen; a street single “I Don’t Like” became a hit in the Chicago underground scene. Mixtapes and viral videos followed, leading to a major label deal, a Top 40 album, and a flood of mainstream recognition. As songs like “Love Sosa” showed Keef’s staying power, Kanye West, 50 Cent, and Rick Ross were among those who clamored to work with an authentic young voice for the streets. His debut album Finally Rich set the tone for the future of modern hip-hop and has served as a blueprint for the new generation of superstars that we see in rap today.
A decade after his breakthrough, Chief Keef has held rank as the artist who introduced drill to the masses. Since going independent, Sosa has showered his fans with music—from charting albums and tapes to an onslaught of viral videos and noteworthy collaborations, including 2020’s “Bean,” a Top 20 hit alongside Lil Uzi Vert. In recent months, Keef’s newest singles include “Harley Quinn” produced by MikeWillMadeIt, “Love Don’t Live Here,”, “Tear Da Club Up”, “New Bugatti’ “Choppa Shoot The Loudest” as well as “On Gang” with his newly formed group Glo Gang, involving Tadoe and Ballout. This year, Keef has released a slew of singles leading up to the release of 4NEM, including “The Talk”, “Like Its Yo Job”, & “Hadouken”, giving his cult following a taste of what to expect from this new project. As drill music remains at the forefront of music, not only in America but spanning the whole globe, its iconic originator continues to reinvent himself time and time again, ushering us all into the next generation of sounds and styles of the Godfather of Drill.
Along with 4NEM, Keef is releasing an NFT of the project artwork—one of many slated for 2022 from Keef’s new DigiGlo venture, which merges NFTs, music, and gaming. Chief Keef is keen on providing fans an exclusive experience encompassing all his pursuits, remaining at the forefront of innovation on and off the mic. This first 4NEM NFT will grant holders access to an upcoming Web 3.0 experience, including the ability to purchase any upcoming NFT from Keef. Further information and announcements on this can be found by visiting 4NEM.com and signing up for the DigiGlo List, or by joining the DigiGlo Discord Server.
© 2021, Seth "Digital Crates" Barmash. All rights reserved.
