In life, your name is your brand. It’s the connective tissue that gives you and those around you a sense of who you are, and your place in the world. As an artist, the overarching goal is to cultivate a trusted name and brand that symbolizes cultural value and significance to the masses. Over the last decade, the artist FKA as Problem has achieved that and then some. The multi-hyphenate has reached great heights as an artist, producer, film director, business owner (Dubbs Coffee Shop in Hollywood), entrepreneur (his Coffee & Kush Brand), and as a fledging actor (you can catch him in the White Men Can’t Jump Reboot on 5-19-23).
But as the old adage goes “there is nothing permanent except change,” and change can be healthy. As we grow it spurs new thoughts, new ideas, and new directions. When you reach that ideological crossroads as a branded artist, you are faced with two choices; stay the course or reinvention. Some take the road less traveled, and pave their own path; exit Problem, welcome JasonMartin.
“It was time. Your name is everything when it comes to this business. Calling myself Problem at this stage of my life just felt irresponsible and counterproductive; especially when my whole existence has been built off creating solutions for others” JasonMartin affirms. “I also felt that continuing my career using the name my parents gave me was bigger for the extension of my family tree. Thank you 2 Chainz for giving me that extra push to do it.”
To coincide with the name change, JasonMartin is also announcing a new album titled album, I Owe Myself, which will be released on 5-12-23, and a prelude single, “Family Tree”,’ which is produced by Harry Fraud. “Family Tree” is now available at all DSP’s.
“Family Tree” is a capsule piece. The last 2-3 years, I’ve dealt with more losses than ever. Best friends and family members have passed away at a rapid pace. Restructuring my life and business all while going through the pain that comes with death has undeniably taken its toll” Jason concedes. “Family Tree” represents perseverance. You can’t give up when you’re living for things bigger than yourself. You have to keep going! Musically, I was able to reconnect with a great friend. Harry has been one of the most genuine creators I’ve met on my journey. It was an honor to work with him on this song.”
While “Family Tree” gives fans an early insight into the new artistic path JasonMartin is now on, he wants to keep things close to the vest. “I Owe Myself is far different from any other project I’ve ever released in my career. All the music was created by a new collective of musicians (The Melodikz). I don’t want to give to much away, but I am super proud of it
JasonMartin’s new album I Owe Myself will be released on 5-12-23.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
