With the internet as a playground, sneaker brands are going full force with their creative marketing strategies. Align their efforts alongside the unceasing and trivial drama within the NBA, and a viral recipe is created. On Tuesday evening, the Golden State Warriors upped the score on the Boston Celtics, ending the gamew ith 132-126 in overtime.
Jaylen Brown, Celtics xx, flaunted his opinion that Stephen Curry was “too little.” As the game progressed, Curry put his money where his mouth is when he hit a game-winner shot, and signed Brown off with his renowned “Night Night” celebration. To push add a little more salt to table, Curry Brand capitalized on the moment with a related Instagram post.
The video clip highlights Curry blowing bubbles and stepping on bubble wrap in his signature Curry 11 basketball shoes. He ends the footage with the message, “When you do your thing, you can do anything.”
Curry Brand fans can shop for Curry’s new and retro sneakers on the official Curry Brand website.
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