Luh CEO grew up in a little town called Mississippi with a population of fewer than 1,200, but he was able to overcome hurdles and pursue his passion of being a rapper, taking him all the way to the top after he secured a record deal.
The story of Luh CEO, who was discovered on Instagram Live when he had just 3,000 followers, is firmly anchored in the streets of Mississippi, located just outside of Memphis. His life has been a rollercoaster of struggles and victories, punctuated by an almost deadly event that altered his course. Luh CEO was shot and survived when he was fifteen years old, which served as a sobering reminder of the risks in his surroundings. This momentous occasion happened soon after he tragically lost his grandma to COVID-19 in 2020, leaving a huge hole in his life.
Luh CEO overcame these obstacles by using his music as a medium for expressing his suffering. After attracting the interest of Carl Crawford and Darrian Smith from 1501 Certified Entertainment, he started to take his music career seriously in 2021. Even though he only had 3,500 followers at the time, music execs were drawn to him because of his exceptional talent and captivating stories. First released on Apple’s Street Politics playlist, “Never Lackin,” produced by SGT J (who also produced Erica Banks’ smash song “Buss It”), racked up over 100,000 plays on its own. The young artist’s career appeared promising from the start with this debut hit.
The rise of Luh CEO didn’t end there. His YouTube channel now has over 50,000 followers, a testament to both the popularity of his music and his expanding impact since January. Six months after he released his song, his YouTube channel had 1.5 million views, demonstrating his quick ascent in the cutthroat music industry. His image as a rising talent has been further cemented by his performances, which included a noteworthy participation at SXSW.
When Luh CEO looks back on his path, he recognizes the enormous obstacles he has had to overcome, such as getting through his closest friend’s death and surviving a gunshot. His music and philosophy on life have been influenced by these events, which have given his songs a genuine and realistic quality that many listeners find appealing. Luh CEO imparts knowledge to people via his songs, saying things like, “Remain focused and never give up on yourself; your opportunity could come tomorrow.”
Luh CEO is focused on achieving even more in the future. His ideal scenario would be to play at Rolling Loud and see his songs go up the Billboard charts. With his skill, tenacity, and support from 1501 Certified Entertainment, these goals appear quite attainable.
His journey from a little Mississippi hamlet to the larger stage of the music industry is an inspiration to many. It emphasizes how crucial it is to remain loyal to oneself and endure hardships in life. Luh CEO is definitely a name to watch as he makes further waves in the music industry.
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