Photo Credit : @BUSSALENZ/BUSSAFITS
Harlem rapper Fergie Baby celebrated his forthcoming album, God Is From Harlem, with an exclusive listening event at New York City’s historic Riverside Church, with G-SHOCK joining the evening as a presenting sponsor with a intimate activation. The event brought together artists, industry tastemakers, friends and supporters for an early listen to the project, while G-SHOCK added to the experience with a watch raffle giveaway for attendees. The brand’s involvement complemented an evening built around Fergie Baby’s Harlem roots and the creative vision behind his upcoming album.
The choice of Riverside Church was intentional, serving as an extension of the themes explored throughout God Is From Harlem. With the project rooted in Fergie Baby’s relationship with his hometown, faith, purpose and the experiences that have shaped him, the historic church provided a setting that connected directly to the album’s title and message.
Photo Credit : @BUSSALENZ/BUSSAFITS
“God Is From Harlem is bigger than just an album title to me. Harlem made me who I am, so I wanted the first experience around this project to happen somewhere that felt powerful and meant something,” Fergie Baby said. “Having everybody come together inside Riverside Church made the night feel bigger than music. It felt like a real Harlem moment.”
Photo Credit : @BUSSALENZ/BUSSAFITS
Hosted by Power 105.1’s Ivy Rivera, the evening welcomed a notable group of New York artists and cultural figures, including Maiya The Don, Don Q, King Beamo, Niko Brim, Kai Cash, Iman Nunez, Cosi Pari, Ryan Witherspoon and Dizzy Banko. Guests were also treated to drinks sponsored by Drink Beloved, while GS Steaks and 7th St Burger provided food for the event. With G-SHOCK’s presence, the food and beverage partners, sneakers cleaned by The Lemonade Lab, gift bags provided by CaliPlug, and a room filled with members of New York’s music and culture scene, the listening event became more than a preview of Fergie Baby’s new album — it served as a full experience surrounding the next chapter of his career.
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