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Axe and Lil Baby are teaming up to launch the brand new ‘Logne Forgiveness Program’
Providing guys with a new, simpler way to smell premium while still being able to stack their hard earned cash, the program will see AXE and Lil Baby providing select fans $150 toward the
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Lil Baby Headlines New AXE National Commercial
AXE® and award-winning rap artist, Lil Baby, premiere their new campaign “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five fresh new scents formulated by
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Lil Baby and AXE Debut New Animated Mini-Series
AXE® premieres a series of animated digital vignettes starring award-winning artist, Lil Baby. Featuring three episodes in total, each piece takes fans on a fragrance-led journey through some of the rapper’s most distinct memories associated with iconic AXE
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Lil Baby Partners with AXE to Create WHAXE Pack
Today, AXE and award-winning artist Lil Baby have announced their partnership which includes limited-edition WHAXE Packs – a curated selection of products inspired by Lil Baby and AXE – as well as a new Fresh as Fr*sh ad campaign. The
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