Axe »
Lil Baby Headlines New AXE National Commercial
AXE® and award-winning rap artist, Lil Baby, premiere their new campaign “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five fresh new scents formulated by
Read More »
Lil Baby and AXE Debut New Animated Mini-Series
AXE® premieres a series of animated digital vignettes starring award-winning artist, Lil Baby. Featuring three episodes in total, each piece takes fans on a fragrance-led journey through some of the rapper’s most distinct memories associated with iconic AXE
Read More »
Lil Baby Partners with AXE to Create WHAXE Pack
Today, AXE and award-winning artist Lil Baby have announced their partnership which includes limited-edition WHAXE Packs – a curated selection of products inspired by Lil Baby and AXE – as well as a new Fresh as Fr*sh ad campaign. The
Read More »
