Under Armour will announce today it has signed Muhammad Ali from Darren rovell on Vimeo.
Athletic apparel company Under Armour is set to make history today. After once having a deal with Adidas, Boxing legend Muhammad Ali has landed another big endorsement deal. Later today, Under Armour is set to announce that they have signed Muhammad Ali and unveil their new Muhammad Ali campaign.
According to ESPN’s Darren Rovell,
More than 33 years after fighting his last fight, Muhammad Ali is still commanding big dollars.
On Wednesday, Under Armour announced that it has signed a deal to make an extensive line of Ali branded and inspired products by partnering with Authentic Brands Group (ABG), which bought Ali’s estate and licensing rights in 2013. Terms of the deal weren’t disclosed.
A limited edition graphic T-shirt goes on sale Wednesday to launch the partnership, with a lifestyle apparel line rolling out next month. In November, Ali’s name and image will be on training apparel, footwear and accessories.
“He’s an iconic hero from the past and a true innovator,” said Glenn Silbert, vice president of men’s, outdoors and team sports for Under Armour. “We wondered what Ali would have been like if he had a brand like ours when he was getting started and how great it could have been. That has been the mentality of our design team throughout this process.”
Nick Woodhouse, president and chief marketing officer of ABG, said, “Under Armour is irreverent, disruptive, they pivot quickly and they’re explosive. Those words also speak to Ali and how he changed the game.”
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