At just sixteen years old, Nashville’s DJ The Rapper, is expected to lead a new wave of next generation Rap purists. Stepping into 2020, DJ comes correct with a new single titled, “Options.” And accompanies the release with flashy visuals directed by Marko Steez.
The catchy, auto-tuned single finds DJ rapping grown-man lyrics about diamonds, designer clothes, rolexes, and impressing the ladies with luxury brand names. The video doesn’t lack in the luxuries DJ raps about either. How many sixteen year olds do you know rock multiple chains, as they ride a decked out, droptop whip sitting on rims, on their way to a shopping spree?
While the video might have the adults scratching their heads, there’s no denying DJ The Rapper appeals to his peers and potential new fans. He truly fits into the new mold of young rappers. Now, it’s just a question of if he truly has what it takes to break into the mainstream.
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