Rich Gang is back! Cash Money Records co-founder and GRAMMY® Award-nominated rap icon Bryan “Baby” Williams a.
The track fuses otherworldly production with a UFO-style buzz as Young Thug slithers through the beat with eerie melodies. It all builds toward a massive and magnetic chant meant to blast off into the fall.
“This is what y’all have been waiting for,” Birdman says. “Me and Thugger are back together, and ‘Blue Emerald’ is just the beginning. This is the next era of Rich Gang. It starts now.”
This notably marks the return of Rich Gang—the ever-evolving hip-hop brand and collective founded by Birdman. 2013’s compilation album, Rich Gang, crashed the Top 10 of the Billboard Top 200 and yielded the gold-selling Hot 100 hit “Tap Out” featuring Lil Wayne, Birdman, Mack Maine, Nicki Minaj, and Future. Riding this momentum, Rich Gang delivered the multiplatinum smash “Lifestyle” [feat. Young Thug, Rich Homie Quan, & Birdman] and the historic mixtape, Rich Gang: Tha Tour Part 1. The latter project claimed spots on numerous decade-end lists, including Noisey, Stereogum, and Rolling Stone. Stereogum hailed it as “a classic of 2010s rap music.”
The music video premiered on BET Jams, BET Hip Hop, Vevo, and YouTube with Music Choice and Revolt on August 27th at Midnight (12:00 am ET / 9:00 pm PT). Watch it HERE.
© 2021, Seth Barmash. All rights reserved.