Roc Nation label debuted the first of its kind “Set the Bar” cypher session. The video content package includes exclusive freestyle verses from the label’s emerging star roster: HDBeenDope, Reuben Vincent, Huey V, KUR, and Rapsody. The cypher, captured on the rooftop of Roc Nation headquarters overlooking the Manhattan skyline, features official host Jadakiss and legendary DJ Young Guru.
The cypher session’s merging of hip hop power players with today’s freshest faces set to change the rap game serves as a symbolic passing of the torch from one musical generation to the next. Each freestyle is woven together over a signature beat from Shawn “JAY-Z” Carter, bringing hip hop’s next class of elite rappers full circle with the legacy of the genre’s biggest icons.
© 2022, Seth "Digital Crates" Barmash. All rights reserved.