As a young artist, you’ve probably seen your fair share of success and failure. You know that there are so many people out in the world who want to see your work, but they don’t know how to find it. This is where marketing comes into play. It’s not something you should think about after all of your hard work has been completed, rather it should be an integral part of the process from start to finish! So, to help you make the most of your marketing efforts, here are six tricks that every young artist should take advantage of:
Find The Right Monetization Platforms
As a young artist, you may be thinking about how you can monetize your work. And, while there are many different ways to do this, it’s important to find the right platform for you. For example, if you’re selling physical products like prints or paintings, Etsy is a great option. On the other hand, if you’re just starting in the music industry, distributing and monetizing your work through a platform that can help you upload your work to Spotify, Deezer or Youtube could be the easiest way to get your music heard by a wider audience. Since there are many different platforms out there that allow you to sell your work, so be sure to explore all of your options before making a final decision.
Get Involved With Social Media
This is one of the most important things you can do to market your work as a young artist. Social media platforms like Instagram, Twitter, and Facebook are great places to share your work with the world. Make sure to post high-quality photos or videos of your work, and be sure to use hashtags so people can find you easily. Also, don’t forget to interact with other users on these platforms – the more you engage with others, the more likely they are to engage with you. If you are not sure how to get started with social media, there are plenty of resources out there that can help you, so don’t be afraid to ask for help.
Start a Blog
Blogging is a great way to connect with your audience and give them insight into your process as an artist. It’s also a great platform to share finished pieces or works in progress. If you don’t feel like you have the time to commit to blogging regularly, consider starting a Tumblr account. Tumblr is very user-friendly and doesn’t require much upkeep. On the other hand, if you want to blog on a more regular basis, WordPress is a great option. No matter which platform you choose, be sure to promote your blog across all of your social media channels.
Create an Online Portfolio
An online portfolio is a great way to showcase your work to potential clients or galleries. There are many different platforms you can use to create an online portfolio, but some of the most popular ones include Behance, Carbonmade, and Dribbble. When creating your portfolio, be sure to only include your best work. You want potential clients or galleries to see your talent right away, so make sure the first impression they have of your work is a good one. Also, if you have a website, be sure to link to your online portfolio from there. The same goes for your social media accounts and blog.
Get Involved With the Local Art Scene
As a young artist, it’s important to get involved with the local art scene. This is a great way to network with other artists and gallery owners, and it can also lead to potential opportunities down the road. Attend art openings, participate in group shows, and get to know the people who are involved in the local art scene. And, if you’re just starting, don’t be afraid to approach smaller galleries about showing your work. Many times, they’re more than happy to accommodate new artists. Not only will participating in these types of events help you get your work seen by more people, but it will also help you network with other artists and gallery owners.
Send Out Press Releases
Whenever you have a new show or exhibition coming up, be sure to send out press releases to local media outlets. This is a great way to generate interest in your work and get your name out there. If you’re not sure how to write a press release, there are plenty of resources available online that can help you. And, if you’re struggling, you can always hire a professional to do it for you. The important thing is that you get your work in front of as many people as possible, and press releases are a great way to do that.
Marketing your work as a young artist can be a challenge, but it’s important to get your work out there if you want to be successful. By taking advantage of these 6 marketing tricks, you’ll be well on your way to getting your work seen by more people and generating interest in your work. So, pick at least one or two of these tips and start implementing them into your marketing strategy today. You will be amazed by the results.
© 2022, Seth Barmash. All rights reserved.