In 2023, the music industry is evolving rapidly, and it can be both exciting and challenging for new artists trying to establish themselves. Here are some key pieces of advice to help you navigate your way and increase your chances of success:
Invest In Only The Best
For any aspiring band or musician trying to make it big in the music industry, it’s important to invest in only the best marketing and promotionalassets. For example, an EPK ‘electronic press kit’ is a digital package that contains promotional materials and information about an artist or band. Having a well-designed EPK helps to present yourself in a more polished manner. This way, you’re more likely to get that record deal you’ve been waiting for once your EPK falls into the right hands.
Furthermore, your marketing efforts would be nothing without quality recordings to showcase your talent. A well-produced demo or EP can make a significant difference when approaching industry professionals and attracting fans to your music. 2023 is a competitive year for those trying to make it in music.
Network As Much As Possible
Ever heard the expression ‘It’s not what you know, it’s who you know.’ Well, this rings all too true for those in showbiz – especially for aspiring musicians and bands. So, what can be done for those of us that don’t have an uncle in music production? Well, network, network, and network some more.
Start building connections in the music industry, big and small, so that you can connect with other artists and potential mentors who can provide you with valuable guidance and opportunities in the industry. By networking, you can gain insights, learn from their successes and challenges, and eventually get referrals to the big names in the business. Be as proactive as possible in terms of attending industry events and reaching out to your network, with time, it’s likely you will be rewarded for your efforts.
Engage With Your Fans
And of course, all the big names around now in music would be nothing without their loyal following supporting them since their very first EP.
Cultivate a dedicated fanbase by connecting with your audience on a personal level. Respond to comments, tweets and dm’s if possible. Consider hosting live streams, Q&A sessions, or exclusive online events to create a sense of community around your music as you’re starting out. Your fans will reward you by following and shouting about your every move to their followers on socials.
In 2023, aspiring artists face a rapidly evolving music industry that presents both challenges and opportunities. To make it big in this competitive landscape, artists must adopt a multi-faceted approach that combines investing in only the best marketing materials and equipment, engaging with fans, and networking as much as possible.
The music industry may be evolving, but with determination, perseverance, and a strategic approach, you can make it big and eventually leave your mark on the music world.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.